What do the following have in common? A plastic food container, a refrigerator, washing machine, dry waterless car wash preparation, cooking oil, the shaft of a golf club, face cleanser cream, dental adhesive and a brand of tea?
"Ask yourself how many new customers your organisation acquires every year. Before you answer the question, let’s agree on the definition of a ’new customer’."
I caught the assistant’s eye and politely asked if the call would be much longer. She cupped the mouthpiece and said "I’m talking to a customer - I can’t do two things at once."