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Customer Management Expo: 16-17 September 2008

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Columns by regular contributers to Customer Strategy Magazine and Customer Strategy online




 
How personal can we get in our customer relationships?
Ted Johns: What Is the World Coming To
How personal can we get in our customer relationships? Wed 3-Sep-2008
Alex Bollen, Research Director Ipsos MORI: What can our personal relationships teach us about customer relationships?
[more]

Ted Johns: What Is the World Coming To Wed 3-Sep-2008
I’m all agog about the prospect of a new retail bank hitting us in our unprotected goolies. If it does, we’ve nobody to blame but one Anthony Thomson.
[more]

Colin Adamson: The next big thing - too small to spot?
Cock-downs, apologising and trust
Colin Adamson: The next big thing - too small to spot? Thu 28-Aug-2008
What do the following have in common? A plastic food container, a refrigerator, washing machine, dry waterless car wash preparation, cooking oil, the shaft of a golf club, face cleanser cream, dental adhesive and a brand of tea?
[more]

Cock-downs, apologising and trust Thu 28-Aug-2008
It’s a fact that many organisations routinely lie to us. Actually, they don’t: it’s their employees who do the lying
[more]

Mucking about with evolution
Tony Price: How to prosper in uncertain times
Mucking about with evolution Thu 21-Aug-2008
I believe in the survival of the fittest, which is why I never read the Guardian and other purveyors of milk-sop sensitivity.
[more]

Tony Price: How to prosper in uncertain times Thu 14-Aug-2008
As the economy becomes increasingly volatile, how can managing directors, CEOs and owner-managers prosper in uncertain times?
[more]

Lior Arussy: The New Vs. Recycled Customer - A Customer Experience Challenge
Ted Johns: British Gas Shows the Way
Lior Arussy: The New Vs. Recycled Customer - A Customer Experience Challenge Tue 12-Aug-2008
"Ask yourself how many new customers your organisation acquires every year. Before you answer the question, let’s agree on the definition of a ’new customer’."
[more]

Ted Johns: British Gas Shows the Way Tue 12-Aug-2008
"After all that rhetoric, there’s hardly any time at all to tell us about all the things that went wrong before they finally got it right."
[more]

Ted Johns: Caravanners are Customers, Too
John Hughes: How can we motivate the customer
Ted Johns: Caravanners are Customers, Too Tue 5-Aug-2008
"I’m going to tell you something now that I’ve been keeping hidden for many years, because of the shame, the guilt, and yes, the stigma."
[more]

John Hughes: How can we motivate the customer 'unhelpfords'? Tue 5-Aug-2008
I caught the assistant’s eye and politely asked if the call would be much longer. She cupped the mouthpiece and said "I’m talking to a customer - I can’t do two things at once."
[more]








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